Anatomy of a Viral Tweet

On March 20, I tweeted the following:

(If you can’t see anything above, click here to view it on Twitter.)

One of my followers tweeted a photo of parliamentarians in Kiev rigging the vote in the Ukrainian parliament. As you can see, an unidentified parliamentarian “voted” for his absent colleagues. I retweeted the photo with my own commentary: “Democracy!”

A few days later, my tweet went viral. It had 151 retweets and 30 favorites—maybe not that many in the whole scheme of things, but way more than I usually have.

What I can’t figure out is why. I mean, it is a fabulous tweet, but then again, all my tweets are fabulous. The location it was tweeted from—Texas, USA—does add a rather nice touch. My commentary is sarcastic and biting. The picture speaks volumes about the corruption present in Eastern Europe today. But I really cannot understand why this tweet in particular was so popular with people. Not that I’m complaining, of course.

The lesson here, I suppose, is no one can really predict what goes viral and what doesn’t.

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2 thoughts on “Anatomy of a Viral Tweet

  1. I retweeted it–I thought it was a great photo that sums up the corruption in these “democratic” institutions.

    Similar stuff happens in Russian Duma as well. In a way maybe Ukraine and Russia are not that different…

    1. Thanks for retweeting! Yes, in some ways, perhaps many ways, Russia and Ukraine are quite similar. Both are countries full of very nice people (in my experience) and corrupt politicians (unfortunately).

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